Black Friday Week???

I got an email ad this week from a retailer with this subject line:

"It's Black Friday Week! Get Started With These Great Offers."

Really? "Black Friday Week"? Has it come to that? Not only has our commercialized Christmas overwhelmed everything from Labor Day to New Year's Day, but now we are renaming Thanksgiving after a shopping day!

Ok. I know some of you who know me recognize this as my annual holiday rant. But the fact that I'm ranting doesn't change the fact that this is just simply disturbing. Predictable? Probably. Inevitable? Maybe. Pitifully materialistic? Definitely.

And the fact that I'm now working with a non-profit for inner city kids, trying to raise money so they can have something for Christmas, has nothing to do with it. Neither does the fact that I feel a little guilty about living in a brand new house that's nicer than we deserve, and we just helped a poor neighbor with her family's Thanksgiving meal. Neither does that fact that I already feel guilty for how much of a glutton I'm going to be tomorrow. Nor the fact that my car and laptop are both dying and I can afford to replace them both and still buy Christmas presents for all my family.

The only relevant fact is that a season once devoted to thanksgiving, and generosity, and penitence, and celebration of the advent of our Savior is now just one huge, seemingly endless, exercise in consumerism and self-indulgence.

If you are as disturbed by all this as I am, and concerned about the impact on your family, and feeling a little guilty too, then you might check out the Advent Conspiracy for ideas for a meaningful season. (Or, if you'll pardon the shameless plug, check out the Y.E.S. Christmas Store.)

Have a Happy Thanksgiving! And if you must venture out into the shopping madness on Friday, perhaps you might shine a little brightness into the blackness by following John the Baptist's advice and "if you have two coats, share with someone who has none; and if you have food, do the same."

I'm through ranting now.